Choose a portfolio template direction

Overview

The best template direction is the one that makes your audience move faster. Recruiters need different proof than clients, and creative directors need different proof than startup founders.

Recommended structures

Key points

• Recruiting: hero, role fit, selected projects, experience, skills, education, contact.
• Freelance: hero, services, proof, selected work, process, testimonials, booking path.
• Consulting: positioning, problems solved, outcomes, case studies, expertise, contact.
• Creative: visual work first, project stories, process, press or exhibitions, contact.
• Personal brand: current work, essays or talks, projects, links, newsletter or contact.

What to avoid

Key points

• Trying to make one page serve every audience equally.
• Leading with a long biography when visitors need work samples.
• Using a visual-heavy direction when you do not have images ready.
• Choosing a trendy style that makes the site harder to read.

You can refine the structure

If the content is right but sections are in the wrong order, ask BaseStack to reorder the site for a specific audience.