Use UTM links with analytics

Overview

UTM tags are small query parameters added to a URL. They help you compare traffic from places like LinkedIn, email, job applications, and newsletters.

Useful UTM fields

Key points

• utm_source: where the visitor came from, such as linkedin or newsletter.
• utm_medium: the channel type, such as social, email, or application.
• utm_campaign: the campaign or purpose, such as spring-job-search.

Sharing examples

Key points

• LinkedIn post announcing a new portfolio.
• Email signature during a job search.
• Application links for a specific role type.
• Newsletter or launch announcement.

Keep names consistent

Use the same source and campaign names each time so analytics grouping stays readable.