Why analytics numbers vary

Overview

Web analytics are estimates. Browsers, privacy tools, referrer policies, and network behavior can all change what BaseStack is able to record.

Common reasons numbers differ

Key points

• Some visitors block analytics requests.
• Browsers may hide or shorten referrer information.
• Private previews are not the same as public page views.
• Repeat visits may be grouped differently from raw page loads.
• Dashboard views can lag behind very recent traffic.

How to get cleaner data

Key points

• Share the published public URL instead of private preview links.
• Use UTM tags for major launches and applications.
• Compare trends over time instead of only single visits.
• Open analytics after traffic has had time to settle.